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Southern Crafted

Overview

Southern Crafted is a store in Savannah selling home goods made by craftspeople and small manufacturers from across the South. 

This redesign website revitalizes the Southern Crafted online presence, reflecting the brand’s unique warmth and craftsmanship. Enhancing clarity and trustworthiness, the new website will build stronger customer connections.

My Roles

UX Designer: I translated market research and user data into actionable design goals and requirements to make Southern Crafted wecsite aligned with brand identity.

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